We live in the age of photography.

What was once a fresh and fascinating form of technology is now so common as to be entirely mundane. We snap photos of family gatherings on our phones, we reach out to professional photographers in our area to commemorate a birthday. One of the most iconic forms of photography for decades is the photo booth rental business. Stationed at many a tourist spot and carnival, there’s something both nostalgic and distinctly modern about the portable photo booth. If you’ve wondered how you can encourage more visitors, a little slice of history is a great way to do it.

Start your own photo booth business this year and watch it change the way your customers look at your establishment.

It’s hard to imagine a time where photography wasn’t so widespread and accessible. There are people alive today that remember when it was delegated exclusively to large cameras and stands. The word photography originates from two Greek words — photos and graphe — and, quite literally, means ‘drawing with light’. World Photography Day is celebrated on August 19th, commemorating Joseph Nicephore Niepce and Louis Daguerre inventing the ‘Daguerrotype’. Digital photography wouldn’t crop up until years later.

The first digital camera would be created in the late 1970’s, developed by an engineer in the Kodak company, and took over 20 seconds to create its first photo. Humans would proceed to take fast digital photographs in the late 1980’s. This soon set the stage for the incredibly visual culture we live in today. According to recent data from Benedict Evans, people share over 700 billion photos every year on Facebook and 22 billion per year on Instagram. Photo manipulation is just one of many popular techniques for graphic design and marketing careers.

Photography paints just about everything we do. The number of photographs captured every two minutes today is the same number of photographs taken by all of mankind in the 1800’s. These facts are all a great way of adding perspective to a fascinating art form that helps us express ourselves, communicate, and capture priceless memories. The photo rental booth is just one of many manifestations that can be used to enhance your business. Customers can feel like their dollar is going further than normal or embrace their inner artist even as they browse, relax, and party at their leisure.

Owning a photo booth is as simple as reaching out to a portable photo booth business and asking about their options. Digital photography may be common, but that makes the printed version all the more rare. People want something to take home with them at the end of the day, particularly if it can be used to decorate a photo album or their bedroom wall. Anatol Joseph, a Russian inventor, patented the very first photo booth in New York. You know who to thank when looking up photo booth machines to pad out your business.

The photo booth rental business hits a sweet spot between nostalgic and practical. Photo booth backdrops can be changed at will and passing customers are encouraged to linger to add their own flourish to a timeless memory. Photo printers offer high-quality results in a number of sizes, perfect for supplementing a visit to the museum or a trip to a historical restaurant. You can even go a step further and try out brand activities to make your business stand out. Creativity is the name of the game, even with something as deceptively simple as photography.

Photography has never been so brilliant or widespread. How could a photo booth rental business help you have the best of all worlds?