Coca-Cola has always been famous for its marketing, especially since its inception in 1886. They’ve always used unique bottles, fancy scripts, and interesting signs to generate interest in the product.
These days, antique Coca-Cola products are huge collector’s items, and their antique signs are no exception. To the right person, these items can be worth hundreds or thousands of dollars.
On shows like American Pickers, Coca-Cola products are always a super valuable find as there are always people who are searching for antiques.
The video embedded shows the host of American Pickers going through a collection of signs. He finds eight super-rare antique signs that Coca-Cola had released in the 1940s. The condition of each ranges from lightly damaged to heavily damaged, with some even having bullet holes right through the metal.
These signs would be restored back to their former glory, with era-correct paint and graphics to preserve the history of the company. The host of the show offered $500 for the entire set of eight, which comes to a total price of $4,000.
The collector in the video realizes that there is a ton of work that has to go into the restoration, and for the state the signs are in, this is a great deal. He happily takes the money and gives the host the signs.